CRM automation for print shops
CRM automation stores colour codes and paper types from a customer's previous orders and manages the production queue. For print shops in Tashkent, FRONTIX builds a CRM that repeats "same as last time" orders with the exact colour code and moves rush jobs up the queue.
Today's problem
- Customers aren't warned that printed colours may differ from the screen, and the whole run has to be reprinted.
- The stage of a large order (e.g. 10,000 flyers) — layout approved, paper cut, printing, laminating — is only known if the customer calls.
- Exact colour codes and paper types from past orders aren't saved, so "do it like last time" produces mismatched colours.
- Rush orders ("the event is tomorrow") and regular ones share one queue, leaving the press operator to decide what to print first.
The FRONTIX solution
Instead of colours not matching because nobody remembered last time's Pantone code and paper, the CRM stores the exact colour codes and materials for each customer, and rush orders get a priority flag — the press operator no longer sorts the queue by hand.
- Workflow automation
- CRM integration
- Reporting & analytics
- API connections
Frequently asked questions
How does the CRM remember the colour from a previous order?
After each order, the CMYK or Pantone code, paper type and weight are saved on the customer's card and shown automatically on the next order.
How are rush and regular orders separated in the queue?
Each order gets a deadline and priority in the CRM, and the system moves rush orders higher in the production queue.
Other solutions for print shops
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