CRM automation for optical stores
CRM automation stores a customer's eye test results and order history in one profile. For optical stores in Tashkent, FRONTIX digitises prescriptions that get lost on paper and makes each visit easier to handle.
Today's problem
- Eye test results (prescription, dioptres) are only given on paper — if lost, a new test is needed.
- When glasses or lenses are ready, staff let the customer know by phone, by hand.
- Customers don't remember which frame or lenses they chose last time, and staff don't know where to look it up.
- There's no systematic way to tell regular customers about new collections or discounts.
The FRONTIX solution
Eye test results are only given on paper, and a lost one means a new test — the CRM keeps results in the customer's profile permanently, and staff can open them at any time. Workflow automation can send news of a new collection or discount to all customers at once.
- Workflow automation
- CRM integration
- Reporting & analytics
- API connections
Frequently asked questions
Can a prescription from several years ago be found?
Yes, the CRM keeps all of a customer's past test results in chronological order.
Can we see which frame models sell best?
Yes, the reports and analytics section shows sales by product, which helps when choosing a new collection.
Other solutions for optical stores
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